Wednesday, November 02, 2011

Conrad Murray Trial Coverage Boosts HLN Numbers For October.

HLN's gavel to gavel coverage of the Conrad Murray trial has boosted the network's numbers for October. The full details in HLN's ratings report for the previous month in the press release below.

HLN Press Release: HLN Dayside Ratings Surge with Triple Digit Gains During Dr. Conrad Murray Trial Coverage in October

HLN Posts Largest Gains of Any Cable News Network During Daytime Programming


In October, HLN increased by double and triple digits compared to a year ago in both total viewers and the 25-54 demo due to increased viewership for the network’s exclusive coverage of the trial of Dr. Conrad Murray.

12 noon up 35% among total viewers (257k vs. 191k) and up 3% among 25-54 (89k vs. 86k)

1p up 44% among total viewers (306k vs. 212k) and up 25% among 25-54 (100k vs. 80k)

2p up 55% among total viewers (330k vs. 213k) and up 6% among 25-54 (106k vs. 100k)

3p up +132% among total viewers (426k vs. 184k) and up +58% among 25-54 (123k vs. 78k)

4p up +189% among total viewers (512k vs. 177k) and up +99% among 25-54 (139k vs. 70k)

5p up +191% among total viewers (494k vs. 170k) and up +97% among 25-54 (138k vs. 70k)

6p up +132% among total viewers (496k vs. 214k) and up +83% among 25-54 (148k vs. 81k)

7p up +23% among total viewers (496k vs. 404k) and up +4% among 25-54 (144k vs. 139k)

During the hours of 11a to 7p, HLN had the greatest gains of any cable news network in October versus year-ago (up 98% among total viewers and 42% among 25-54), far better than MSNBC (up 16% among total viewers and 1% among 25-54) and FNC (down 14% among total viewers and 20% among 25-54).

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